This morning we had an inspiring creative breakfast together with  Sveriges Annonsörer.  It is always valuable to gather and exchange thoughts regarding our industry and the possibilities of the future.

Jim Carlberg, Marketing Director at Samsung, emphasized the importance of making the right choices and sometimes saying no. In a world where “more” is often seen as better, preferably everything at once, the ability to prioritize is one of the most important strategic strengths.

Sindra Liebe, strategist and Felix Jörneman, copywriter at Åkestam Holst / NoA shared insights from IKEA’s latest campaigns where they changed the offering communication to maximize the effect in reach media. For example, the inclusion of multiple languages ​​to best welcome all tourists to Stockholm.

Many thanks for the fantastic presentations!